By Jennifer Faull

EBay has reprised its Programmatic Only Week initiative two years after its first trial, saying the industry has failed to fully embrace it.

‘Programmatic Only Week’ will be run by the advertising division of the marketplace between 6-12 February which will see it serve only ads bought on a programmatic basis, and only accepting bookings made programmatically.

EBay recently found that over two thirds (69%) of its top advertisers now buy 90% or more of their adverts programmatically. However, there remains a “fondness for the familiar” among too many stakeholders, it said, who continue to rely heavily on direct sales.

“There’s Read full story ›

Source: The Drum