By James Hepton

If you’ll forgive the Wes Craven-esq title for a moment, I have my own horror story to share with you.

Everyone in ecommerce has one thing in common: they have a website (or a page listing, a la Ebay) that sells things online. If you’re in ecommerce, the ability to read and click on links is a necessity. Therefore, everyone is capable of testing at the most basic level. The worrying thing is hardly anyone does it properly. Even more worrying still is that it’s a taboo problem that everyone ignores and pretends isn’t happening to them, especially in SMEs where Read full story ›

Source: The Drum