Electoral Commission activates bespoke Snapchat filter to boost young voter registration
The Electoral Commission has partnered with Snapchat to launch its own Geofilter as part of its campaign to get more young people voting on 8 June.
The commission hopes the filter option will remind Snapchat’s 10 million daily UK users to sign up to vote in the final week before registration closes before the upcoming general election. The social campaign also aims to encourage engagement and conversation among young people regarding the political vote.
The ‘Find you voice!’ graphic goes live today (17 May). It follows the commission’s work with Snapchat around the Scottish Council elections earlier this Read full story ›
Source: The Drum
