Electronic Cigarettes: returning cigarette advertising to TV screens
It’s almost 50 years since cigarette advertising was banned from British TV, and two decades since loose tobacco and cigar ads faced a similar fate. Last month however British American Tobacco returned to our screens as we start to see the world’s biggest tobacco firms pour millions of pounds into electronic cigarette advertising. Rory Sutherland, vice chairman, Ogilvy & Mather UK discusses.
Source: The Drum
