Ella’s Kitchen to focus marketing efforts on YouTube as it teams with 'One Born Every Minute' for content series
For the next three years, the marketing efforts of Ella’s Kitchen will lean towards YouTube as the organic baby and children’s food brand looks to move away from a “campaign” mindset and instead hone its ability to think, and act, like an “always on” publisher, accoring to the brand’s marketing boss Celia Huxtable.
Ella’s Kitchen has traditionally used TV to drive awareness but was finding it a challenge to engage with the parents that come to the brand every day. It had flirted with an all-encompassing YouTube channel, which housed everything from ads to advice, but as its wider marketing Read full story ›
Source: The Drum
