By John Glenday

Brand design consultancy Elmwood has leapt to the defence of cosmetics brand L’Oreal after its latest campaign fell afoul of the Daily Mail for urging women to request a ‘shag’ when having their hair done.

A play on words saw L’Oreal highlight the shag cut pioneered by New York stylist Paul McGregor back in the seventies, allowing them to raise a titter by extolling the virtues of a ‘blonde shag’ or a ‘black shag’.

Poster advertisements run by the firm using brunette and blonde models read ‘only your hairdresser can achieve the blonde/black shag’.

Citing one unnamed creative director the Mail said the Read full story ›

Source: The Drum