By Laurie Fullerton

Email open rates have grown 4% quarter over quarter, with a click through rate at 16%, the highest it has been in four years, according to an email marketing report which claims that subscribers are increasingly opening brand emails.

Additionally, although it is generally believed that buyers that are also businesses don’t want personalized content, B2B brands have seen the highest CTO rate (19.3%) this past quarter. The report found that using personalized, relevant subject lines and marketing the right products, projects and services to the right customers remains key.

While B2B email marketing is seeing growth in CTOs, retail Read full story ›

Source: The Drum