By Ed Silk

Over the last 35 years, the branding world has undergone a revolution. The once false, perma-smile perfection of beautiful people smiling at us from a fabricated place where the sun always shines and everyone is happy has been trumped by a darker, realistic, if more uncomfortable, truth. This truth is manifested in all corners of our culture – from the products we use to the docudramas we watch.

Brands are now toying with and exploring the darker side of their identity in order to be more distinctive, relevant and believable. Traditional notions of beauty have been subverted, imperfections are being celebrated, Read full story ›

Source: The Drum