By Tony Connelly

Emirates has extended its partnership with the ATP World Tour with the biggest deal in the tennis organisation’s history.

A new five year agreement begining in 2016 will give Emirates global marketing rights for the tour’s 60 tournaments across 29 countries which draws attendances of around 4.3 million and global broadcast audiences of over 800 million.

As the official airline and premier partner of the world tour, Emirates will also offer onsite hospitality at the events and have extensive branding on the ATP World Tour website.

Boutros Boutros, Emirates divisional senior vice president of corporate communications, Marketing and Brand, said the company Read full story ›

Source: The Drum