By Natalie Mortimer

Emirates Airline has launched what it is claiming is a ‘world-first’ programmatic campaign, which dynamically targets users based on their previous search behaviour.

The search-based video push follows an analysis by Captify of over 10 billion searches from over 1.4 billion users. The search specialist was then able to identify pools of users who showed interest in flying with Emirates as well as different types of travellers.

The data drilled down the attributes of travel experiences that matter the most to them, such as service on board, free Wi-Fi and kids entertainment options. From there these interests were turned into two Read full story ›

Source: The Drum