Ryan Kenney, SpotX, vice president, platform services, argues for an end to the the ‘us-versus-them’ mentality creeping into the automated trading sector, and offers tips on how best to vet potential adtech partners.

It’s no secret advertisers are embracing automated buying across all forms of video advertising. Both publishers and buyers, however, are feeling the strain, according to recent reports expressing concerns about arbitrage practices and inefficiencies of programmatic.

Many of the publishers surveyed in Operative’s recent ‘Programmatic Is Here To Stay‘ study reported making less than 10% of their digital net ad revenue Read full story ›

Source: The Drum