Energy drink brand Rocket Fuel pokes fun at Red Bull in new Space Programme campaign
Rocket Fuel, the energy drink brand, is to roll out a campaign that pokes fun at rival Red Bull’s strapline ‘gives you wings’, replaceing it with ‘why have wings when you can have rockets?’.
To kick off the campaign a fully functional 26ft rocket, created by creative agency Forever Beta, will parade the streets of central London from today (6 October), in a search to find a consumer to be the face of its upcoming Space Programme, which will see the rocket launched into space.
Entrants will be invited to upload an entry video at RocketFuelSpaceProgramme.com that shows how much of a Read full story ›
Source: The Drum
