By Ishbel Macleod

Engine has been appointed to work on a European Commission-funded project, which aims to use new brain mapping technologies to identify the main brain activities related to the creative thinking process in the scientific and artistic domains.

Entitled CREAM (Creativity Enhancement through Advanced brain Mapping and stimulation), the appointment will see Engine work with six renowned research institutions, with the agency to provide practical expertise to help researchers define and test the various stimulus and training methods.

Pete Edwards, the chief strategy officer of Engine, said: “Creativity is such an important asset, and the opportunity to explore new and innovative ways Read full story ›

Source: The Drum