By Minda Smiley

Engine Group is merging Partners Andrews Aldridge (PAA) with its digital sister agency Fantastic Thinking in a move which will see the latter’s brand dropped.

The merger will result in no redundancies, with all 25 staff to cross over to PAA, as the group looks to boost its customer engagement and experience capabilities.

Fantastic Thinking’s standalone clients, which News UK and Corinthia Hotels will transfer to PAA.

Meanwhile PAA hyas also appointed OgilvyOne’s head UX architect Martin Bui as its new head of UX and Essence’s partner and head of creative services practice, EMEA, Alastair Cole as its new chief innovation officer. Read full story ›

Source: The Drum