Enterprise marketers show more clarity than B2B marketers overall in content strategy, study finds
Enterprise marketers may be a slightly different breed than overall B2B marketers as a study suggest they have more clarity about their content strategy than B2B marketers overall.
In a recent survey of over 399 enterprise marketers in the field of IT and software, manufacturing, accounting, banking, financial institutions as well as consulting, health care medical and pharmaceuticals it appears enterprise marketers favor working as a team on content strategy, meet more often and put greater emphasis on measurement of ROI. Yet, enterprise marketers appear to be less satisfied overall with their companies content marketing strategies Read full story ›
Source: The Drum
