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Epica Awards introduces global brand identity and new positioning 'A different angle on creativity' as part of refresh

on Jun 23, 2014 | 0 comments

By Gillian West

The Epica Awards has introduced a new logo and website as part of an extensive rebranding project following its acquisition by AdForum archive owner Maydream two years ago.

Working with Barcelona-based design agency Vasava, Epica’s new look aims to represent the new brand positioning ‘A different angle on creativity’.

The brief asked Vasava to design a clean and contemporary graphic that retained the Epica Awards distinctive pyramid shape whilst also reflecting the new brand positioning, the maze-like logo aims to imply good ideas rising to the top, while its peak resembles the nib of a pen, symbolising the awards jury Read full story ›

Source: The Drum