EpiPen controversy, fueled by social media, brands manufacturer Mylan in worst possible light
Talk about the power of the pen! Social media rebelled against the British pharmaceutical company Mylan this week – producers of the poplular EpiPen – and the company’s poor reaction, particularly under the harsh scrutiny of social media and its strong stance – saw its stock plummet to an all time low.
Following the backlash, the company just announced that the maker of EpiPens will start selling a cheaper, generic version of the emergency allergy shots in an article that appeared in the L.A. Times today. However, the furor over repeated U.S. price hikes continues — and Read full story ›
Source: The Drum




