ESI Media brings in Scott Deutrom as first chief digital revenue officer
ESI Media has hired Scott Deutrom, formerly of Tesco, to the newly created role of chief digital revenue officer.
The Independent and Evening Standard owner recently revealed it would revamp all of its sites to not only enhance the reading experience but also render the viewability concerns of its ads redundant in its bid to sell all online space programmatically.
Deutrom has been tasked with driving revenues into ESI’s digital businesses, taking responsibility for the digital commercial team, overseeing the creation and execution of a sales and commercial strategy for all ESI digital platforms, including desktop, mobile and video.
He most recently Read full story ›
Source: The Drum
