By Haley Velasco

ESPN is taking its iconic “SportsCenter” brand in a new direction, by creating more original videos for digital and social. This content will be on ESPN.com and the mobile app — and will be distinct from the TV show.

According to ESPN, these digital clips could be the “SportsCenter” hosts working on a story away from their desks, behind-the-scenes sketches with athletes and celebrities visiting ESPN’s HQ in Bristol, CT, or short features on a specific topic. Thus far, the 40-person video production team have created one-off videos, such as one with Magic Johnson doing behind-the-back passes to Read full story ›

Source: The Drum