Esports ad industry worth $280m in 2016, to breach the billion mark by 2021
Competitive online gaming in 2016 attracted $280m of ad dollars from big advertisers in 2016 with the capital primarily funneled into video, influencer marketing and sponsorship.
By 2021, eSports will attract more than $1bn of ad revenue from brands as the young industry continues to grow and attract relevant audiences.
IHS Markit’s eSports and The Future of TV report found that eSports was primarily an online phenomenon although some broadcasters are starting to tie down rights to the bigger events.
Last year, 57% of eSports video was consumed in China, showing the nations insatiable hunger for content in the sector, in Read full story ›
Source: The Drum
