By Minda Smiley

Etihad Airways has partnered with tech giant Adobe to improve its digital efforts for both its business and guests.

The link-up will see Adobe’s cloud products roll out across Etihad Airways businesses as the airline aims to provide a seamless digital experience for customers. It partners, which include Air Berlin, Alitalia, and Jet Airways, will also benefit.

With Adobe’s technology, the airline said it will be able to enhance its digital marketing capabilities to provide tailored and personalised services worldwide.

Robert Webb, chief information and technology officer at Etihad Airways, said: “The delivery of a cloud-based integrated solution that supports our wider vision Read full story ›

Source: The Drum