Etsy mulls potential for permanent store in future as it preps first UK pop-up
Etsy has revealed interest in potentially opening a permanent high street shop in the future and will be trialing different stores over the coming year to gauge UK interest – the first of which will open in Covent Garden in the coming weeks.
The pop-up will act as its main driver of brand awareness, as it eshews traditional above-the-line activity in favour of a bricks and mortar experience.
The online marketplace is a hub for handmade and vintage items and has attracted almost one million sellers since it was established ten years ago.
Over the past two years it has been Read full story ›
Source: The Drum
