By John Glenday

Prime time television viewers can expect to be hit with more advertising following an EU rules change designed to help traditional broadcasters compete with streaming services such as Netflix.

At present advertising is capped at 12 minutes per hour but under the planned new regime this would be scrapped in favour of a daily limit of 20 per cent advertising between, giving networks greater opportunity to target ads when most people are watching with a corresponding decrease during little watched daytime slots.

In Britain advertising restrictions are even more onerous with ITV, Channel 4 and Channel 5 forced to limit advertising to Read full story ›

Source: The Drum