Euro 2016 – The battle of the brands sees Nike and Adidas go head-to-head
With Euro 2016‘s kick off imminent, competition between the sport’s biggest brands, Nike and Adidas, is already starting to take shape, a new report shows who’s taking the lead across the player endorsements, kit deals and social media battles.
As the two sportswear brands gear-up to maximise the advertising and sponsorship potential around the tournament, sports marketing agency Repucom has analysed the standings of the two giants ahead of today’s official kick off in Paris.
The European Football Report shows that Adidas is continuing its 20-year winning streak in supplying kits for the tournament with nine Read full story ›
Source: The Drum
