By Laurie Fullerton

Content marketing and thought leadership has become on of the most important business to business marketing strategies used by companies to connect and engage with their target market, according to a global survey conducted by thought leadership company Euromoney Institutional Investor (EII).

Yet, with over 200 senior marketing, sales and communications executives surveyed for the report – and with an estimated $100bn being spent on content marketing and thought leadership; many of those surveyed felt that the effectiveness of this strategy is still evolving.

“Everyone is trying to get this right,” said one marketing executive of a European financial Read full story ›

Source: The Drum