Europcar appoints Sports at SMG to handle sponsorship activity following Arsenal deal
Car rental brand Europcar has appointed Sports at SMG, a division of Starcom MediaVest, to handle sports sponsorships.
Sports at SMG brokered the sponsorship deal between Europcar and Arsenal Football Club, which was announced in August, and Ken McCall, managing director at Europcar UK Group, said the partnership with Sports at SMG would bring “fantastic branding opportunities”.
“The partnership with Arsenal FC marks us as a pioneer and gives us fantastic branding opportunities in the UK as well as reaching millions of football fans who follow the Premier League throughout the world,” he said.
The three-year deal with Arsenal will give Europcar branding Read full story ›
Source: The Drum
