By Gillian West

Car rental company Europcar has redefined its digital advertising strategy following a campaign using Affectv’s Persona Discovery Platform which saw the brand’s CPA target audience reduce by 11 per cent.

Using real-time data Affectv SignalAds solution has enabled Europcar to find a highly niche audience of UK consumers looking to book car hire, allowing the rental service to deliver personal messages to the relevant person at the right point in time.

Strahil Anguelov, e-commerce assistant manager at Europcar, said that in a short time Europcar has already seen “an impressive amount of incremental revenue” and that by using the data provided it Read full story ›

Source: The Drum