To mark its annual Interact conference, the IAB’s pan-European leadership body has released a study demonstrating that the value of the online advertising grew 13.1 per cent last year to hit €36.2bn, surpassing the €33.3bn European TV market in the process.

The details were contained in the IAB Europe’s 10th annual AdEx Benchmark research – which records spending patterns across its different member states. It shows marked growth in mobile and video adspend across all surveyed territories, with the trade body also noting that more than €30bn of spend has been added in the last decade.

Townsend Feehan, chief executive of Read full story ›

Source: The Drum