Eurosport builds excitement for sports coverage with mock Hollywood movie trailer
Eurosport has created a mock Hollywood style film trailer as part of its marketing efforts to promote its upcoming summer of sport.
The ‘Fuel Your Summer’ spot promotes Eurosport’s broad portfolio of sports across cycling, tennis, athletics, swimming, football and motor racing.
The promo stars athletes who will feature in its coverage over the coming months including tennis champion Roger Federer as ‘the Artist’, Tom Kristensen as ‘Mr Le Mans’, Eric Cantona as the ‘Godfather’ and the fastest man in the world – ‘The Man of Speed’ – Usain Bolt.
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Source: The Drum




