Eurostar appoint Dentsu-Aegis Network to handle global and digital media accounts
Eurostar has strengthened its partnership with Dentsu-Aegis Network after consolidating its global and digital media accounts with the marketing communications company.
The two already work together on SEO services via Dentsu-Aegis Network’s 360i, however the agency now has an expanded remit of media planning and buying, PPC, programmatic and data transformation remit across the UK, France, US and Canada.
Dentsu-Aegis Network came out on top from what Lionel Benbassat, Eurostar’s head of marketing and brand, described as a “very competitive” pitch process.
He added that the company has“found a partner with the right balance of innovation, commercial rigour and customer orientation to support Read full story ›
Source: The Drum
