Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Everton FC looks to score a single customer view in personilsation push

on Nov 26, 2014 | 0 comments

By Seb Joseph

Everton FC is pulling together all its data into a single customer view in the hope of making each successive campaign more relevant.
Everton FC is pulling together all its data into a single customer view in the hope of making each successive campaign more relevant.

The Premier League outfit has spent the last 18 months synching its data pools to begin to create what it claims is a “comprehensive single customer view for each Evertonian” that visits its online channels. In the months ahead, it plans to usher in “persona-specific” marketing, developed using CRM specialists Advanced Ticketing’s TALENT Sport ecommerce platform, from the insights.

Mobile will receive the bulk of the investment initially with the club looking to drive online ticket and merchandise Read full story ›

Source: Marketing Week