By Matt Bush

Over the past few years, consumer expectations have changed – and in response, so have marketers. Facing a more demanding audience who expect immediate results, we are now beginning a new paradigm in search we can call the age of digital assistance.

For the consumer of today, search has become second nature. When they want to know, do or buy something, whether they are making big life changes or looking for the best local lunch options for under £5, everything starts with a search. Mastering search is a moving target, however, as consumers expect better, faster, easier results. We can see Read full story ›

Source: The Drum