‘Everything that can be programmatically, will be traded automatically (but a few things have to change first)’
These were the opinions aired today (19 April) by speakers, including representatives from Sky Media and Clear Channel, on a panel hosted by Rubicon Project entitled: ‘The future of automation’ where participants disclosed their own company’s ambitions in the space, as well as dynamics holding it back.
Hosting the panel was Oli Whitten, Rubicon Project, SVP Europe, interim head of international, who told attendees that the ad tech behemoth prefers to steer advertisers and media owners away from the jargon of “programmatic”, instead preferring to use the term “automation”.
“Programmatic buying will be a subset of the automated movement… everything that can Read full story ›
Source: The Drum
