Everything you need to know about content marketing episode 3: 'Great content is nothing if it can't be found'
Content marketing is fast-becoming an established tent-pole in many brands’ communications plan.
The Content Marketing Association estimates that the industry is worth around £5bn in the UK alone, more if you include native content, growing 25 per cent year on year.
Great content, such as articles and videos that can entertain, inform, educate or excite, can help marketers cut through. But, according to Pulsepoint’s head of demand EMEA Ben Pheloung, too often marketers focus on content creation in isolation without thinking about where those videos, audios or articles will be seen, heard or read.
The myth of being able to produce content Read full story ›
Source: The Drum
