Everything You Need to Know – Episode five: industry education
The fifth episode of Everything You Need to Know – About Programmatic examines the need for continued industry education.
The episode discusses how, even though programmatic is now firmly in the marketing mainstream, with 78% of high-level decision makers using programmatic according to a recent report, hurdles to its adoption remain.
Programmatic is today no longer seen as merely a mechanism for the trading of poor-quality or remnant ad inventory.
In fact, the IAB says that in 2015 programmatic will account for more than half of the UK digital display market, up from 28% in 2013 and 45% last year.
Despite this, misconceptions still Read full story ›
Source: The Drum
