Everything You Need to Know – Episode Three: Programmatic Private Marketplaces
The second episode of Everything You Need to Know – About Programmatic looks at how private marketplaces (PMPs) operate in today’s programmatic world.
PMPs are how publishers are increasingly releasing inventory to different buyers. They give agencies and advertisers first refusal of inventory, or exclusive access to premium formats.
The rise of private market places has done much to change the reputation of programmatic and sell it as an effective, brand-sensitive way of trading, rather than simply an efficient way of getting rid of remnant, poor quality inventory.
This episode explains how PMPs operate and the benefits for publishers and advertisers.
It also Read full story ›
Source: The Drum
