'Everything you've known will be rewired' – How creatives can upskill for virtual reality
It’s been a long time coming but VR is finally making in-roads into the mainstream. Deloitte Global predicts that VR will have its first billion-dollar year in 2016, with about $700m in hardware sales – the remainder from content. And with Goldman Sachs predicting the market could be worth a heady $80bn by 2025, the opportunities are immense.
At the moment the money is heavily invested in gaming applications, but it is increasingly being touted as a valuable tool for brands, marketers, publishers and film-makers to connect with consumers. Brands such as Nike, BA, General Electrics, the Guardian and Chevrolet have Read full story ›
Source: The Drum
