Evian brings back its babies as it continues ‘obsession’ to reinvent itself
The Evian babies have today (20 April) returned to TV screens in a new ad that looks to better communicate the product and focus on the water’s core message; youth.
The ‘Baby Bay’ film, set on a South African beach, shows a surfer who finds himself surrounded by little surfers who serve up Evian at a beach bar shack. The idea behind the campaign is to “surprise” consumers as well as push the brand’s content strategy around ‘live young spirit’, Céline Barral, innovation director at Evian International told The Drum.
“Youth has always been a central message for Evian, [having been] originally Read full story ›
Source: The Drum
