Exclusive: an inside look Univision’s ‘La Banda’ success with social TV
Univision’s Simon Cowell, Ricky Martin backed, “La Banda,”which airs at 8pm ET tonight has been performing extremely well across social TV. The reality show to find the best band has proven how strong Univision’s audience is especially compared to CBS, ABC and FOX. According to Nielsen Social the show’s airing on Sunday, November 11th achieved the following successes:
- Univision had the most socially engaged broadcast network audience in terms of Tweets per unique author.
- Univision’s La Banda had the most socially engaged program audience in terms of Tweets per unique author.
- Univision’s La Banda was the #1 Read full story ›
Source: The Drum
