By Adam Flomenbaum

Season 2 of Starz’s critically acclaimed Ash vs. Evil Dead – a continuation of the classic Evil Dead franchise -returns October 2, and fans of the show know that Ash Williams is using the summer break to indulge in one of his favorite activities: drinking lots of Shemp’s Beer.

Last Friday also happened to be International Beer Day, and the Starz marketing team saw a perfect opportunity to engage on social: “After Halloween, International Beer Day is the next best occasion for Ash vs Evil Dead to celebrate,” Alison Hoffman, Chief Marketing Officer, Starz, told Found Remote. “The show’s main character, Read full story ›

Source: The Drum