By Justin Pearse

To accompany the launch of the second episode of Smarter Marketing: The Power of Data, Colin Grieves, from Experian Digital Media Services, explore the secrets to creating truly personalised experiences.

Putting people first

Customer-centricity is hardly a new concept. However, recognising the individuals behind the data is more important than ever in this complex digital world.

These days, putting the customer at the centre of your business model is not as crude as being simply about how you can get them to spend more money on products and services.

To become truly customer-centric, brands need to focus on what their customers’ value the Read full story ›

Source: The Drum