By Natalie Mortimer

Designed to reflect a “70s West Coast vibe” Tommy Hilfiger’s fashion show come mini-music festival took place earlier this month featuring a mix of festival rides, graffiti artists, food trucks and live music, underpinned by a visual toolkit created by Matt Lyon. The Drum caught up with the digital and mixed-media artist, to find out how he created the look for the fashion show extravaganza.

What was the brief from Tommy Hilfiger, what did they want to achieve?

When I was first approached by Tommy Hilfiger, through my agency Jelly London, I was given a thorough brief that served as a detailed Read full story ›

Source: The Drum