By Doug Zanger

The body of work from Steve and Nick Tidball, over the years, could quite mistakenly be considered somewhat experimental. The sheer magnitude of a recent Airbnb project, with a rental floating down the Thames, for example, underscores the notion that their work is squarely outside of the expected. Then again, the paths that the twin brothers have taken – from cutting edge architecture schools and research institutes to advertising, – is unexpected as well.

“We both felt academia was going to be too narrow, and advertising looked like the chance to do and say things that people might actually talk Read full story ›

Source: The Drum