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Exploring value in content marketing campaigns

on Jun 10, 2016 | 0 comments

By Adam Wilson

A disposable ballpoint pen.

How much would you pay for this pen?

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Maybe 30 pence?

Perhaps you’re sitting at a computer or reading on your phone, without any need for a pen. So maybe right now to you it’s worth nothing.

But what if you were in desperate need of a pen for writing a phone number down? Perhaps then you would pay £1 or maybe £2?

What if you were a millionaire, trapped under your car after an accident, knowing you were about to die? You need a pen to write your final words to your loved ones. In that Read full story ›

Source: The Drum