Exploring value in content marketing campaigns
By Adam Wilson
How much would you pay for this pen?
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Maybe 30 pence?
Perhaps you’re sitting at a computer or reading on your phone, without any need for a pen. So maybe right now to you it’s worth nothing.
But what if you were in desperate need of a pen for writing a phone number down? Perhaps then you would pay £1 or maybe £2?
What if you were a millionaire, trapped under your car after an accident, knowing you were about to die? You need a pen to write your final words to your loved ones. In that Read full story ›
Source: The Drum





