Out-of-home (OOH) media provider Exterion Media has overhauled its UK commercial structure with the launch of EM Solutions as it looks to better cater to ‘transformational’ change in customer expectations, driven by digital and mobile technologies.

The restructure has been triggered by the company’s overarching plans to equip itself to respond and adapt faster to the changing media landscape.

The new commercial arm will have three teams – EM Local and EM National, which will both support day-to-day sales activity, customer service and audience insight across the UK, and EM Future – a team focused on forward planning, strategic thinking and Read full story ›

Source: The Drum