By Minda Smiley

Wrigley’s Extra Gum has unveiled a heartwarming film that tells the story of a young couple named Sarah and Juan who meet in high school when she offers a stick of Extra to him after he helps her pick up some of notebooks that she has dropped.

Created by Energy BBDO and directed by Rattling Stick’s Pete Riski, the two-minute film follows the couple from high school through college and their adult years as a cover of Elvis Presley’s ‘I Can’t Help Falling in Love’ plays.

The gum has its own subtle role in the story since Juan often draws memories of Read full story ›

Source: The Drum