By Jennifer Faull

EY – formerly Ernst & Young – overhauled the brand two years ago and took an ‘inside out’ approach to marketing, believing that happy employees will make for a stronger bottom line. But too few brands are following suit despite the obvious economic and social benefits.

‘Brand purpose’ is a phrase increasingly espoused by marketers, claiming that companies need to show they are more than just money machines and actually stand for something in the wider world. And from immigration to women’s rights and sustainability, it seems the causes for such brands to get behind Read full story ›

Source: The Drum