By Sarah Vizard

Speaking at ISBA’s annual lunch in London today (7 July), Glenn said the tweet, which has since been deleted, had been sent as a “140-character summary” of a press release it put out saying that the players were looking forward to coming home to their families.

“I asked what went on, classic first lesson it was taken out of context. We did a press release about the team coming home, they are all desperate to get back to see their homes and families and the Twitter summary of that in 140 characters basically said they can’t wait to get back to Read full story ›

Source: Marketing Week