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Facebook adds ranking algorithm to promote ‘authentic’ news

on Feb 1, 2017 | 0 comments

By Jessica Goodfellow

Facebook has added a ranking algorithm that identifies misleading, sensational or spammy posts and lowers them in the News Feed – the latest attempt from the social network to prove it values authentic content.

It’s also announced an update that will see real-time trending content bumped up in the feed in a move that could see it compete with Twitter where news often breaks first.

To determine whether a post is authentic, the platform has a new way of categorising Pages that takes into account whether that page is posting spam or trying to game feed by doing Read full story ›

Source: The Drum