Facebook algorithm change leaves media companies in trouble
Media companies have saw their reach on Facebook fall by more than 40 per cent due to an algorithm change from the social media platform, according to a new report.
Social media optimization platform SocialFlow has revealed that content from publishers posted to Facebook reached an average 68,000 users in May, down from 117,000 in January.
Jim Anderson, SocialFlow chief executive argues that the rapid decline is proof that Facebook has changed its algorithm.
“Facebook is constantly adjusting its algorithms up and down to tune the user experience,” he said. “Back in the fourth quarter and through January, media Read full story ›
Source: The Drum
